Image Resources | Not Currently on View

Addendum to Pop

Robert Watts (American, 1923-1988)


In 1964 Robert Watts embarked on a project to patent the word “pop,” thus preventing the word from being used commercially. Since the term Pop Art was already widely used in art writing, it couldn’t be patented in that context, but it could be patented in relation to specific products, such as candy, clothing, or lipstick. Addendum to Pop is the product of Watts’s research, installed as a grid of facsimiles of 60 patent documents filed prior to 1964 with the United States Patent Office. With this research in hand, Watts planned to further patent “pop” in 18 different categories, but did not complete this task.

(Leslie Tonkonow Artworks + Projects, New York); purchased by the Indianapolis Museum of Art in 2011.

Object Information

artist
Robert Watts (American, 1923-1988)
creation date
1964
materials
mimeograph ink on paper
dimensions
7-7/8 x 11-3/8 in. sheet (each)
14-1/2 x 11 x 1-1/4 in. framed (each)
accession number
2011.1A-HHH
credit line
Frank Curtis Springer & Irving Moxley Springer Purchase Fund, Henry F. and Katherine DeBoest Memorial Fund, Lucille Stewart Endowed Art Fund, Anonymous IV Art Fund
copyright
© Robert Watts;
Image courtesy Leslie Tonkonow Artworks + Projects, New York.
collection
Contemporary Art