Lait pur stérilisé de la Vingeanne (pure sterilized milk from Vingeanne)

Théophile Alexandre Steinlen (French, born Swiss, 1859-1923)
Charles Verneau, Printer (French)

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Sterilized, or pasteurized milk was a new product in 1894, and it was shipped to Paris from the Quillot Brothers dairy in the Vingeanne district of east-central France as Steinlen's poster informs us.

Steinlen employed his favorite familiars-his young daughter Colette and his beloved cats-to convey the message of the healthfulness of pasteurized milk, inspiring the American poster designer, Louis Rhead, to write: "When I saw it in Paris last year, it seemed to me the best and brightest form of advertising that had yet appeared."

Merrill Chase Galleries, Chicago; Mr. and Mrs. Howard Krapf (by purchase, 1977)

Object Information

artist
Théophile Alexandre Steinlen (French, born Swiss, 1859-1923)
printer
Charles Verneau (French)
creation date
1894
materials
color lithograph
dimensions
52-1/8 x 36-3/8 in. (image)
57-1/8 x 39-3/8 in. (sheet)
accession number
2004.90
credit line
Gift of Howard H. and Marian J. Krapf
copyright
Public Domain
collection
Prints, Drawings, and Photographs
colors

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